Для чистых ссылок прописываем:

PrestaShop:

url.rewrite-once = (
"^/([a-z0-9]+)\-([a-z0-9]+)(\-[_a-zA-Z0-9-]*)/([_a-zA-Z0-9-]*)\.jpg$" => "/img/p/$1-$2$3.jpg",
"^/([0-9]+)(\-[_a-zA-Z0-9-]*)/([_a-zA-Z0-9-]*)\.jpg$" => "/img/c/$1$2.jpg",
"^/lang-([a-z]{2})/([a-zA-Z0-9-]*)/([0-9]+)\-([a-zA-Z0-9-]*)\.html(\?(.*))?" => "/product.php? ( Read more... )